THE NO PHONE ZONE CAMPAIGN

Let make The NO PHONR ZONE Campaign Successfull even the date of campaign already past.

THE NO PHONE ZONE campaign was originally introduced by Oprah Winfrey in early 2010 during her daytime talk show. Since then, globally, over 400,000 individuals worldwide, including celebrities have joined this campaign to promote and put a halt to texting and talking on the phone while driving.

Aims & Objectives

To spread awareness about the dangers of using mobile phones while driving.

To reduce the rate of accidents due to mobile phone usage while driving.

To eliminate the usage of mobile phones while driving.

To make safety a bigger priority among drivers.

Take Your Pledge

Every year, countless road accidents and deaths take place due to distracted driving. These accidents have left the loved ones of victims grieving for long. Mobile phone usage while driving is the No.1 reason for distracted driving. According to a Harvard University study, cell phones cause over 200 deaths and half a million injuries each year. Hence, the No Phone Zone campaign by Oprah Winfrey was aimed at educating people about the dangers of texting or talking on the phone while driving. Now, the campaign has been brought to Malaysia by HELP University College and The Department of Road Safety(JKJR). Misuse of cell phones is a growing, major issue and will only get worse. Cell phone drivers are not very courteous to their fellow drivers because their minds are in another world. Please do your part to ensure our roads become a safer place by taking the pledge to not use your mobile phone while driving.

Statistics Malaysia: Road Accidents Statistic 2000-2006 August 27, 2007 at 4:26 am (Malaysia, Social, Statistic) Below is the data from year 2000 to 2006:

a) Normalization by population:

From the graph, the number of road accidents per 1000 population increase steadily from 10.8 cases in year 2000 to 12.8 cases, an 18.5% increase. On the other hand, the road casualties per 1000 pop.decreases from 2.16 casualties (2000) to 1.33 casualties (2006). The same downward trend is also seen on road deaths per 100 000 pop.: year 2000 recorded 25.9 road deaths for every 100 000 population and seeing a small decrease to 23.6 deaths per 100 000 pop. in year 2006. Although the road deaths is seeing a decrement over the years, it is also remindful to compare it to OECD countries like here: apparently the road deaths in Malaysia decreasing slowly, but it is not good enough. The closest country which has the same traffic accident fatalities like Malaysia is Greece, by the number 14.6 persons per 100 000 pop.

b) Normalization by vehicle registered

An increment in overall population does not necessarily mean there will be more vehicle ownership. However for Malaysia case, vehicle ownership (per 1000 pop.) increase steadily from 492 (2000) to 593 (2006): there are more and more people owning the vehicle. From the graph above, we are seeing the number of road accidents per 1000 vehicles decrease over the years: 56.9 accidents to 39.8 accidents per 1000 vehicle. By superficial look, I am tempted to say that an increase in road vehicle does not necessarily increase the likelihood of more death caused by road accidents. Another side evidence also pointing into the same direction: the number of registered vehicle increase from 10.6 millions to 15.8 million (2000 to 2006, equivalent to 48.99%) while number of deaths shows small increment – 6035 to 6287 deaths in 206 (+4.18%).